Lora Lamm Art for Sale at Auction

b. 1928 -

Lamm is a Swiss Graphic artist born in Arosa in 1928. Like many notable Swiss designers, she moved to Milan to work for the renowned Studio Boggeri in 1953. After a few small projects for wrapping paper and chocolate wrappers, she was given the opportunity by fellow artist Max Huber to work in advertising and communications at the high-end La Rinascente department store, contributing to "catalogs, posters, advertisements, invitations, mailers, packaging and other publicity . . . Her pictorial designs, inspired by international magazines, are well-balanced, colorful, noticeable at a glance and generate a sense of wonder and excitement for the viewer. Her light and whimsical posters and ads were successful in appealing to a female audience, undoubtedly a goal for the department store"