Otis Franklyn Shepard Sold at Auction Prices

OTIS SHEPARD (1894-1969). CATALINA. 1938. 39¼x51 inches, 99½x129½ cm.

OTIS SHEPARD (1894-1969) CATALINA. 1938. 39 1/4x51 inches, 99 1/2x129 1/2 cm. Condition A-: minor repaired tears at edges; creases and abrasions in margins and along unobtrusive vertical fold. A bright and sunny view of a promenade on Catalina Island. Located only 22 miles away from Los Angeles, the island's Mexican roots are very apparent. The life of Otis Shepard was one long, successful exercise in modern advertising, beginning his career with the Foster and Kleiser Outdoor Advertising Company from 1917-1930. He ran the "first, full-scale outdoor poster art department, and became the Chief Creative Director for the entire F&K organization" (Strauss p. 68). By 1932, Shepard had moved to New York City and made his first posters for Wrigley's gum; he served the company exclusively for the next 30 years. His work "seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme" (Strauss p. 74). In this image, inspired by British Rail travel posters, the figures are wearing uniforms designed by Dorothy Shepard, and the Sombrero fountain was designed by Otis. Catalina's entire graphic identity was designed by the Shepards, including signage, typeface, costumes, architecture and more. Shep pps 150-1, Southern California 11.

Original 1980s Otis Shepard Museum Art Poster Catalina

Shepard, Otis 1894 - 1969 Catalina Island Museum (Museum Print) Offset 1981 25.9 x 38.1 in. (66 x 97 cm) Printer: Davis Blue Artwork, Inc., Los Angeles Condition Details: (A-/B+) minor creases at the edges and at the top, tiny stain the upper right margin

OTIS SHEPARD (1894-1969). WRIGLEY'S JUICY FRUIT / DIFFERENT! DELICIOUS! Trolley card. Circa 1951. 11x28 inches, 28x71 cm.

OTIS SHEPARD (1894-1969) WRIGLEY'S JUICY FRUIT / DIFFERENT! DELICIOUS! Trolley card. Circa 1951. 11x28 inches, 28x71 cm. Condition B+: toning at edges. Mounted on card. "Shep's criteria for a successful advertisement was that its meaning should be grasped by the viewer in five seconds or less. He used prodigious areas of flat color, which he felt made an image look clean, and he airbrushed details to make them look luminous" (Shepard p. 92).

OTIS SHEPARD (1894-1969). WRIGLEY'S JUICY FRUIT / TREAT YOUR TASTE. Trolley card. Circa 1951. 11x28 inches, 28x71 cm.

OTIS SHEPARD (1894-1969) WRIGLEY'S JUICY FRUIT / TREAT YOUR TASTE. Trolley card. Circa 1951. 11x28 inches, 28x71 cm. Condition B+ / A-: toning at edges; scratch in upper image. Printed on card. "After the war, Shep used Wrigley advertisements to project American optimism " (Shepard p. 110). Shepard p. 102.

OTIS SHEPARD (1894-1969). WRIGLEY'S JUICY FRUIT / DIFFERENT! DELICIOUS! Trolley card. Circa 1951. 11x28 inches, 28x71 cm.

OTIS SHEPARD (1894-1969) WRIGLEY'S JUICY FRUIT / DIFFERENT! DELICIOUS! Trolley card. Circa 1951. 11x28 inches, 28x71 cm. Condition B+ / A-: slight toning at edges; time-staining along left edge. Printed on card. Although these trolley cards are difficult to date definitively, the particular package design depicted here was launched by Wrigley's in 1946.

OTIS SHEPARD (1894-1969). WRIGLEY'S JUICY FRUIT / TREAT YOUR TASTE. Trolley card. Circa 1951. 11x28 inches, 28x71 cm.

OTIS SHEPARD (1894-1969) WRIGLEY'S JUICY FRUIT / TREAT YOUR TASTE. Trolley card. Circa 1951. 11x28 inches, 28x71 cm. Condition B+ / A-: toning at edges. Printed on card. Shepard's career began in 1917 with the Foster and Kleiser Outdoor Advertising Company in San Francisco. By 1927, he was in charge of America's "first, full-scale outdoor poster art department, and a few years later he became the Chief Creative Director for the entire F&K organization" (Strauss p. 68). In 1930, he moved to New York City and within two years had made his first posters for Wrigley's, the gum company. For the next 30 years, he served the company exclusively. His work "seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme" (Strauss p. 74). Tom Purvis, in Poster Progress, noted that "Otis Shepard, in his prolific work for Wrigley's has found a happy balance between humor and formal qualities of design."

ATTRIBUED TO OTIS SHEPARD (1894-1969). WRIGLEY FIELD / WHEN YOU NEED A FEW HOURS OF FUN AND RECREATION. Trolley card. Circa 1951. 11x28

ATTRIBUED TO OTIS SHEPARD (1894-1969) WRIGLEY FIELD / WHEN YOU NEED A FEW HOURS OF FUN AND RECREATION. Trolley card. Circa 1951. 11x28 inches, 28x71 cm. Condition A: minor abrasions at edges; minor scratch at top edge. Mounted on card. Built in 1925, a year prior to the stadium built in Chicago bearing the same name, Los Angeles' Wrigley Field was home to the L.A. Angels (owned by William Wrigley, Jr.) from 1925 until 1957 when the team and stadium were purchased by the Dodgers. As Art Director for Wrigley, Otis Shepard also worked for the Chicago Cubs. Although it is unsigned this poster may likely be his work, as it was his deisgns alone which were used for the company for decades. He is not known to have designed any other work for the California team.

OTIS SHEPARD (1894-1969). CATALINA. 1938. 39x51 inches, 99x129 cm.

OTIS SHEPARD (1894-1969) CATALINA. 1938. 39 1/4x51 inches, 99 3/4x129 1/2 cm. Condition A-: minor repaired tears at edges; minor creases in image; unobtrusive repaired pin holes in corners. A bright and sunny view of a promenade on Catalina Island. Located only 22 miles away from Los Angeles, the island's Mexican roots are very apparent. The life of Otis Shepard was one long, successful exercise in modern advertising, beginning his career with the Foster and Kleiser Outdoor Advertising Company from 1917-1930. He ran the "first, full-scale outdoor poster art department, and became the Chief Creative Director for the entire F&K organization" (Strauss p. 68). By 1932, Shepard had moved to New York City and made his first posters for Wrigley's gum; he served the company exclusively for the next 30 years. His work "seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme" (Strauss p. 74). In this image, inspired by British Rail travel posters, the figures are wearing uniforms designed by Dorothy Shepard, and the Sombrero fountain was designed by Otis. Southern California 11.

OTIS SHEPARD (1894-1969). [CATALINA.] 1938. 40x52 inches, 102x132 cm.

OTIS SHEPARD (1894-1969) [CATALINA.] 1938. 40 1/4x52 1/4 inches, 102 1/4x132 3/4 cm. Condition B+: airbrushing in margins; repaired tears and minor restoration in margins, slightly into image. A bright and sunny view of a promenade on Catalina Island. Located only 22 miles away from Los Angeles, the island's Mexican roots are very apparent. The life of Otis Shepard was one long, successful exercise in modern advertising, beginning his career with the Foster and Kleiser Outdoor Advertising Company from 1917-1930. He ran the 'first, full-scale outdoor poster art department, and became the Chief Creative Director for the entire F&K organization' (Strauss p. 68). By 1932, Shepard had moved to New York City and made his first posters for Wrigley's gum; he served the company exclusively for the next 30 years. His work 'seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme' (Strauss p. 74). In this image, inspired by British Rail travel posters, the figures are wearing uniforms designed by Dorothy Shepard, and the Sombrero fountain was designed by Otis. This is the version before text.

Original Vintage 1950s WRIGLEY GUM Poster SHEPARD ART

Artist: Shepard, Otis 1894 - 1969. Wrigley's Juicy Fruit - different, delicious. Technique: Lithograph ca. 1952. Size: 40.9 x 83.8 in. (104 x 213 cm). Printer: no information. Condition Details: (A-) was folded, in two sheets, tiny tears at the folds. Estimate: $800. Reserve / Starting Price: $460.

OTIS SHEPARD (1894-1969). TREAT YOURSELF DAILY TO DELICIOUS . . . / DOUBLEMINT GUM. Trolley Card. Circa 1939. 10x41 inches, 26x105 cm.

OTIS SHEPARD (1894-1969) TREAT YOURSELF DAILY TO DELICIOUS . . . / DOUBLEMINT GUM. Trolley Card. Circa 1939. 10 1/2x41 1/2 inches, 26 3/4x105 1/2 cm. Condition A-: time-staining at edges, slightly into image. Printed on card. Framed. "Wrigley''s Doublemint gum was first produced in 1914. Throughout its long history, twins have been used to advertise the product . . . [this poster was] created as part of a billboard campaign by Otis Shepard, who worked as the art director of the Wrigley Company from 1932 until 1962. His airbrush technique, economy of line, and clean modern design made Otis Shepard one of America''s premier poster designers" (https://www.loc.gov/exhibits/treasures/tri183.html).

OTIS SHEPARD (1894-1969). HEALTHFUL • REFRESHING • DELICIOUS / DOUBLEMINT GUM. Trolley Card. Circa 1939. 10x41 inches, 26x105 cm.

OTIS SHEPARD (1894-1969) HEALTHFUL • REFRESHING • DELICIOUS / DOUBLEMINT GUM. Trolley Card. Circa 1939. 10 1/2x41 1/2 inches, 26 3/4x105 1/2 cm. Condition A: crease at upper edge, slightly into image. Printed on card. Framed. Shepard''s career began in 1917 with the Foster and Kleiser Outdoor Advertising Company in San Francisco. By 1927, he was in charge of America''s "first, full-scale outdoor poster art department, and a few years later he became the Chief Creative Director for the entire F&K organization" (Strauss p. 68). In 1930, he moved to New York City and within two years had made his first posters for Wrigley''s, the gum company. For the next 30 years, he served the company exclusively. His work "seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme" (Strauss p. 74). Tom Purvis, in Poster Progress, noted that "Otis Shepard, in his prolific work for Wrigley''s has found a happy balance between humor and formal qualities of design."

Original Vintage 1930s WRIGLEY GUM Poster SHEPARD ART

Artist: Shepard, Otis 1894 - 1969. Wrigley Spearmint - Millions Enjoy. Technique: Lithograph ca. 1936. Size: 42.1 x 27.9 in. (107 x 71 cm). Printer: no information. Condition Details: (B+/A-) poster mounted onto thick poster board, was folded, small tears at the edges and folds, minimal browning in the margins. Estimate: 700. Starting Bid: 300.

OTIS SHEPARD (1894-1969). LISTEN TO CUB GAMES OVER WPCO. 1956. 22x14 inches, 56x35 cm.

OTIS SHEPARD (1894-1969) LISTEN TO CUB GAMES OVER WPCO. 1956. 22x14 inches, 56x35 1/2 cm. Condition A. Printed on card. As Art Director for Wrigley, Shepard also worked for the Chicago Cubs. William Wrigley, Jr., owner of the gum company, was also the owner of the baseball franchise from 1921 to 1970. In 1926, he renamed the team's ballpark Wrigley Field. Shepard designed the programs, scorecards and other collateral material for the team. His designs for the Cubs were marked by their modernist style and were as appealing as his posters for the chewing gum. This image also appeared on the team's 1953 official program.

OTIS SHEPARD (1894-1969). LISTEN TO CUB GAMES OVER WPCO. 1956. 21x13 inches, 55x35 cm.

OTIS SHEPARD (1894-1969) LISTEN TO CUB GAMES OVER WPCO. 1956. 21 3/4x13 3/4 inches, 55 3/4x35 cm. Condition A-: light horizontal crease in upper image; minor abrasions in image. Printed on card. As Art Director for Wrigley, Shepard also worked for the Chicago Cubs. William Wrigley, Jr., owner of the gum company, was also the owner of the baseball franchise from 1921 to 1970. In 1926, he renamed the team's ballpark Wrigley Field. Shepard designed the programs, scorecards and other collateral material for the team. His designs for the Cubs were marked by their modernist style and were as appealing as his posters for the chewing gum. This image also appeared on the team's 1953 official program.

OTIS SHEPARD (1894-1969). RIGHT WAR JOB / FIND OUT WHERE YOU ARE NEEDED MOST. 41x84 inches, 104x214 cm.

OTIS SHEPARD (1894-1969) RIGHT WAR JOB / FIND OUT WHERE YOU ARE NEEDED MOST. 41x84 1/4 inches, 104x214 cm. Condition B+ A-: creasing along vertical and horizontal folds; minor foxing. Two-sheets, unattached. Paper. extremely rare

POSTER: OTIS SHEPARD (1894-1969) - Wrigley's : 4 Posters

OTIS SHEPARD (1894-1969) - Wrigley's : 4 Posters

OTIS SHEPARD (1894-1969) FOR THE CHILDREN / WRIGLEY'S. 45x59 inches.