Lot 67: ADVERTISING POSTER LT ENJOY YOUR LONDON NO 4 THE RIVER

Original vintage travel advertising poster published by London Underground "Enjoy Your London No. 4 The River" one of a series issued after World War Two to promote the beauty and enjoyment of London. Colourful design featuring fun illustrations by the English artist Betty Swanwick (Ada Elizabeth Edith Swanwick; 1915-1989) depicting scenes along the River Thames including fish and a fisherman, children enjoying a picnic and feeding swans, an elephant being transported on the docks, people on boats and a mermaid, between poetic text describing the river: "The Thames is more than London's sea road to the world. It brings to the Londoner the ageless conspiracy of sun and water against worry. It adds white gulls to the view of St. Paul's. It offers him ships to watch on the tideway and boats to steer under the willows. It is a high road to summer pleasure..." with a list of buses and London Underground stations located near various points of interest by the Thames, the London Underground roundel logo below. Printed by Curwen Press. Good condition, faint staining, small creases and minor tears in right margin. Country: UK, year of printing: 1949, designer: Betty Swanwick, size (cm): 101x63