Lot 233: Depot Nicolas/Fines Bouteilles.

Depot Nicolas/Fines Bouteilles.
DRANSY (Jules Isnard, 1883-ca. 1945)
Affiches Poyet Freres, Paris
Cond A-/Slight stains and tears at seams.
Nicolas was-and is-one of the major wine dealers/distributors in France, and in 1922, the head of the family firm, Etienne Nicolas, asked Dransy to design a poster to show that the company delivers directly to your home. The delivery man, given the name Nectar, became one of the most popular, instantly recognizable images on the walls of France, and was used in dozens of variations. The image was the inspiration for later posters by Iribe, Loupot and Cassandre, among others. This, however, appears to be Dransy's original image, supplied by the Poyet Freres agency, which is nearly two times the size of the "d'apres Dransy" versions that have been in our auctions up to this point in time.
1922
87 5/8 x 120 in./222.5 x 304.7 cm