Lot 530: L'Eclair.

"'L'Eclair' was an independent, politically oriented journal which devoted a lot of effort to advertising by means of posters and, in fact, held one of the the most hotly contested competitions for the best poster of the year" (Gold, p. 68). In fact, this image won second prize in one such competition. Frequently, the publication was inclined to call upon high-tech-for-the-time themes in their advertising and they do so "this time with the young lady transcribing the telegraph news directly onto the front page of the newspaper. As she stands on the globe in the heart of France, so here the circuitry under the telegraph indicates that she's connected everywhere" (Fit to Print, p. 77).

22 x 32 in./55.7 x 81.2 cm

1897

B-/ Tears & losses at folds & edges.