Lot 311: Nicolas/Fines Bouteilles. 1930.

Nicolas/Fines Bouteilles. 1930.Nicolas was-and is-one of the major wine dealers/distributors in France, and in 1922, the head of the family firm, Etienne Nicolas, asked Dransy to design a poster to show that the company delivers directly to your home. The delivery man, given the name Nectar, became one of the most popular, instantly recognizable images on the walls of France, and was used in dozens of variations. The image was the inspiration for later posters by Iribe, Loupot and Cassandre, among others. This however, is based on the original image of Dransy's, which the Poyet Freres agency supplied with the name in blue on top and a different color (yellow) for the left side bottles; hence the subscript "d'apres Dransy.","1930.
DRANSY (Jules Isnard, 1883-ca. 1945)

45 1/2 x 62 1/2 in./115.5 x 158.

A.

PRINTER
Editions H. Perrier, Paris